For Small Employers · 2 to 50 Employees

Your employees deserve
good health coverage.
You deserve to understand it.

Providing health benefits is one of the most meaningful decisions a small employer makes. We're here to help you understand your options — clearly, honestly, and without the sales pitch.

"Small employers who offer health coverage build stronger teams, earn deeper loyalty, and create workplaces worth staying in."
Our mission is simple: help small business owners understand their health benefit options so they can make confident, informed decisions for their teams.
Why It Matters

Health coverage is more than a benefit.
It's a statement.

When a small employer offers health coverage, they're telling their team: you matter here. That message translates directly into loyalty, productivity, and the ability to attract people who have choices about where they work.

For many employees — especially those with families — health coverage is the single most important factor in deciding whether to join, stay, or leave a job. Small employers who understand this hold a real competitive advantage over those who don't.

The good news: providing coverage doesn't have to be as expensive or complicated as it's often made to seem. The landscape has changed significantly in recent years, and small employers today have access to structures that weren't available a decade ago — including approaches that can actually return money at the end of the year when claims are low.

56%
of employees say health insurance is the benefit that matters most when choosing or staying in a job
2×
more likely — small businesses offering benefits are twice as likely to report strong employee retention
100%
of employer contributions to a level-funded health plan are generally deductible as a business expense, directly reducing taxable income
A Closer Look

The case for level-funded health plans

Level funding has quietly become one of the most compelling options available to small employers — and one of the least understood. It sits between traditional fully-insured coverage and large-employer self-funding, and it brings some of the best features of both.

With a level-funded plan, your monthly cost is fixed and predictable — just like traditional insurance. But underneath that fixed payment, your employees' actual claims are being tracked. If claims come in lower than projected, you may receive a refund at the end of the plan year.

This structure rewards healthy groups. And for small employers who have historically subsidized sicker, larger groups through community-rated insurance pools, it's a meaningful shift in how risk and reward are allocated.

01

Predictable monthly costs

You pay a fixed amount each month. No surprise invoices mid-year, no fluctuating premiums based on others' claims.

02

Stop-loss protection

Catastrophic claims are covered by stop-loss insurance. Your exposure is capped — you're not betting the business on one bad year.

03

Potential year-end refund

When your group's claims are lower than the funded amount, the surplus may be returned to you — not kept by the carrier.

04

Transparency into claims data

Unlike fully-insured plans, level funding gives employers visibility into aggregate claims data — useful for plan design decisions.

01

Who it's designed for

Groups of 2 to 100 employees who are relatively healthy, cost-conscious, and interested in more transparency than traditional insurance offers.

02

What makes it different

In traditional insurance, unused premium stays with the carrier. In level funding, your group's good health years can work in your favor.

03

What to look for

Not all level-funded products are equal. Understanding stop-loss attachment points, claims run-out provisions, and carrier financial strength matters.

The Employer's Perspective

What changes when you offer coverage

You become a destination employer

In a market where small businesses compete against large companies for talent, health coverage narrows the gap. Candidates notice — and so do the employees already on your team.

Turnover costs more than coverage

Replacing an employee typically costs 50–200% of their annual salary. Health benefits are one of the most cost-effective retention tools available to a small employer.

Tax treatment works in your favor

Employer-paid costs of your health benefit plan are generally deductible as a business expense. In addition, employee contributions are eligible for a Section 125 Plan, allowing their contributions on a pre-tax basis.

Your team's health is your business

Employees with health coverage are more likely to use preventive care — catching and managing health issues before they become serious, costly, or disruptive to your business.

Who We're Here For

Built for the employers
no one else focuses on

Most of the health insurance industry is designed around large employers. The products, the consultants, the attention — it flows toward groups with hundreds or thousands of employees.

Small employers — the restaurant owner with 12 staff, the CPA firm with 8 accountants, the contractor with 25 field employees — are left to navigate a complicated market with limited guidance and a fraction of the leverage.

We exist to change that. SmallGroupHealthPlan.com is an educational resource dedicated to helping small employers understand their options, ask better questions, and make decisions that serve their teams and their bottom line.

Who this resource is for
Business owners with 2–50 employees
HR leads at growing small companies
Employers offering benefits for the first time
Businesses reconsidering their current plan
Employers curious about level funding
Anyone who wants to understand — not just buy

Are you a health plan professional?

The Small Group Forum is our annual invitation-only gathering for the leaders who build and fund small group health plans. Each spring, the industry's most knowledgeable voices convene for candid conversation.

Learn About the Forum →
Get in Touch

Have questions? We'd like to help.

We're not here to sell you a plan. If you have questions about small group health coverage — or just want to understand your options better — send us a note and we'll be in touch.

Thank you for reaching out. We'll be in touch shortly to answer your questions.

We're an educational resource, not a broker. We won't pressure you or share your information.